Every screenshot below is from a real live Featured profile on the platform — exactly the chrome your profile gets the moment we grant you the Founding upgrade.
Full-bleed cover photo behind your logo plaque. Gold-bordered avatar. Headline tagline above the fold. Founding badge — the only one of 30 — in pole position. This is the first thing every homeowner sees.
One review pulled to the top of your profile as a pull-quote, with the job photo as the backdrop. Magazine-style social proof, not a list of green ticks. Homeowners read this before they read anything else.
Editorial-style write-ups: brief, materials, what the homeowner cared about, before/after photos. Side return, kitchen rebuild, garage conversion — whichever three jobs you want leading the conversation.
Dark premium panel showing your website, Instagram and Facebook side-by-side. Homeowners click straight through, no scrolling for the link. The Instagram tile refreshes hourly from your real feed (mig 052).
Kitchens, bathrooms, extensions, exteriors — chip filters that let homeowners drill into the work they're actually planning. Trial profiles cap at six photos and have no filter; Featured profiles run the full grid.
No card, today or ever. At month four you settle onto Listed — the £30/month plan, free for life. Upgrading to Featured is the only thing that ever costs money, and only if you choose it.
Sign up via the gold button. Upload ID, insurance, two references, plus any trade credentials. 1–3 business days. No card on file.
Gold-bordered hero, hero video slot, Featured Projects, pinned testimonial, instant new-job emails, top of search. Founding badge live.
Drops to free Trial automatically. From your dashboard you can stay on Trial, upgrade to Listed (£30/mo) or stay on Featured (£55/mo). Founding badge stays forever, no matter what you pick.
Click. Apply. Get the badge. The whole thing takes you 15 minutes.
You arrive at signup with ?ref=ig-launch attached. We see you came in via the Founding funnel.
Business name, area, trade, photos. Upload ID, insurance, two references, plus any credentials.
Once your audit passes, we grant the Founding badge, 3 months of Featured and your lifetime-free Listed membership. Email confirmation with your slot number.
Three things: (1) The permanent Founding Trade badge on your profile — gold ribbon visible to every homeowner who lands on your page, no other trade can earn this once the 30 slots are gone. (2) Three months of the Featured plan for free — that's £165 of value, including the cinematic gold-bordered hero, hero video slot, Featured Projects case studies, pinned testimonial, first-to-hear new job emails, and top placement in search. (3) The Listed plan (£30/month value) free for life afterwards — your full profile, unlimited responses and verified badge, free forever. No auto-billing, no surprise charge, no card on file required at any point.
Nothing — and nothing after, either. The Featured plan is free for the full 3-month founding window, and from month four you hold the Listed plan free for life. No card-on-file at any point. The only thing that ever costs money is choosing to upgrade to Featured (£55/month), entirely your call, cancel any time with one click.
You settle onto the Listed plan — free for life. That's the £30/month tier every other trade pays for: full public profile, 10 photos, unlimited responses, new-job notifications and the verified badge, yours at no charge, forever. If you want the Featured extras you can upgrade (£55/month) any time; otherwise you never pay a penny. The Founding Trade badge stays on your profile permanently either way. We send a heads-up email 14 days before the Featured window ends so the change never surprises you.
Yes. The counter at the top of this page is live — it ticks down as each Founding Trade is granted by our team. Once 30 spots are claimed, the offer is gone and the badge can never be earned again. We've set a hard limit of 30 in the database so there's no "we accidentally added more later".
Yes, every Founding Trade goes through the same audit as any other application: photo ID, public liability insurance certificate, two contactable references, and any trade credentials relevant to the work you offer (Gas Safe, NICEIC, OFTEC, etc.). We don't shortcut the vetting — that's the whole platform's value. Sign up via the button on this page, submit your documents, and once your audit passes our team grants the Founding badge and Featured upgrade in the same step. Typical turnaround is 1–3 business days.
NI Trades is new — to give homeowners landing on the site a clear sense of "this is a quality directory" we need a strong early roster of fully-built, photo-rich Featured profiles. Letting 30 trades try Featured for free seeds that. The trades who come in this way are the early advocates we want — the ones who tell other trades, leave reviews, and stay long-term.
Applications are processed in order received. Audit time varies — some clear in hours, some take a few days — so order-of-application doesn't always equal order-of-audit. If you pass our audit but the 30 spots are claimed before yours clears, you're still approved and live on our free 3-month Starter Trial (5 expressions of interest). You just don't get the Founding badge or the free Featured upgrade. Upgrade to Listed or Featured any time from your dashboard.
